this here article: "In 2026, We Are Friction-Maxxing"

earlier this month i read Kathryn Jezer-Morton’s “In 2026, We Are Friction-Maxxing”1 and i’ve come back to it a few times.

i was on this “friction-maxxing” track already but it is nice to have something to call it and the confirmation that there are other folks feeling the same way i do.

  1. this archived copy might help if you’re having paywall issues 


thanks for reading! want to get new posts sent to your email? subscribe to my newsletter